Marketing strategy built to move your business forward.
Stop guessing what works. Get senior strategic direction across your positioning, acquisition, and growth.
Good marketing starts with understanding the business behind it.
I work with founders to understand what is happening across their marketing, identify what is holding it back, and make better decisions about where to focus next.
Through the PEAK Method, I look at positioning, content, acquisition and retention as connected parts of the same picture.
ABOUT
PEAK works with founders who know their business has more potential, but aren't sure what's getting in the way.
I start by understanding the business behind the marketing: what you’re selling, why people buy it, what’s working, what’s not, and where the opportunity is. From there, we work out what deserves your attention and what needs to happen next.
Marketing doesn’t work in silos. Your offer, content, ads, website and customer experience all influence each other. That’s why I look at the bigger picture, not just individual channels.
Meta Ads are a big part of my background, and I love them because they can reveal a lot about what customers respond to and where a business may be getting stuck. But the ads are rarely the whole story.
About Mia
I’m Mia, the founder of PEAK.
I love getting close to a business, understanding what’s really happening and helping founders see opportunities they may have missed. I’ll tell you what I think, challenge your thinking when it needs challenging, and help you work out what to do next.
Outside of PEAK, I’m a competitive show jumper, so preparation, discipline and knowing what you’re working towards come pretty naturally to me.
If you know there’s more potential in your business and want someone in your corner who will genuinely care about helping you get there, I’d love to hear from you.
Bachelor’s Degree in Business & Marketing · Meta Media Buying Professional Certification · Writer, Australian Jumping (Read Here)
WORK WITH PEAK
How PEAK Works
1. Understand
We start with the business, not the marketing. What are you selling? Who is buying? What has happened so far? What is working, what isn’t, and where are you getting stuck?
2. Diagnose
I look across the marketing as a whole, connecting the things that are often looked at separately. Your offer, positioning, content, acquisition, retention, customer journey and results all tell part of the story.
3. Decide
Once we understand what’s really happening, we work out what deserves attention, what can wait, and where the biggest opportunities are. You leave with decisions, priorities and a clear direction.
4. Move Forward
Strategy only matters if it changes what happens next. I’ll help you turn the thinking into a practical plan, whether you’re implementing it yourself, working with a team, or bringing in specialists.
PEAK is for business owners who:
Know their marketing could be doing more, but aren’t sure what needs to change.
Maybe you’re second-guessing an offer, campaign or big marketing decision. Maybe you’re investing in marketing but the results are inconsistent and you can’t tell what’s actually driving them. Or maybe you’ve got people executing, but you’re still carrying the bigger marketing decisions yourself.
You want to stop guessing, make better decisions and build on what’s already working.
There’s more potential in your marketing. PEAK helps you work out where it is.
THE APPROACH & PEAK FRAMEWORK
Good marketing starts with understanding the business behind it.
When your marketing isn’t producing the results you want, there can be a temptation to start changing things. More content. A new campaign. Another channel.
I believe the better place to start is with what you already know.
Your customers, offers, campaigns, content and results all give you information about what is working, what isn’t, and where something may be getting in the way. Sometimes the answer is a change. Sometimes it’s doing more of what is already working.
That’s why I look across four connected areas:
The PEAK Framework
-
Positioning: Clarifying your unique place in the market, sharpening your core offer, and making sure your value is undeniable to the right buyers.
-
Content: Building genuine authority and creating messaging that warms up cold traffic and turns followers into paying customers.
-
Acquisition: Structuring reliable paid and organic channels that bring a steady flow of qualified prospects into the business.
-
Retention: Optimising your email flows, repeat purchase triggers, and customer lifetime value so existing clients stay and grow with you.
When these four pillars work together, your marketing stops feeling like a series of disjointed experiments and starts operating as a proper growth engine.
SERVICES
Marketing Strategy & Consulting
From a single strategic session to ongoing advisory support, choose the level of involvement that fits where your business is now.
PEAK Founder Session
A high-impact strategy call for immediate clarity on your next move.
$150 $99 Launch Offer (10 spots available)
Stop trying to work it all out on your own.
When you’re running a business, there isn’t always someone experienced to turn to when you’re second-guessing a marketing decision. You might have an offer you’re not sure about, an ad campaign that isn’t converting, a problem you can’t solve, or a dozen competing priorities.
Bring it to a session.
I’ll come prepared, listen to what’s happening, challenge the assumptions that need challenging, and spot the opportunities you’re too close to see. Together, we’ll work through the bottleneck and turn the conversation into a clear action plan you can execute immediately.
What’s Included:
Pre-Session Growth Audit Questionnaire:
So I thoroughly understand your business, metrics, and challenge before we jump on the call.
45-Minute 1:1 Strategy Call:
Dedicated focus on your specific marketing bottleneck, campaign, or offer.
Objective Strategic Feedback:
Honest, experienced direction specific to your current growth stage.
1-Page Post-Session Action Plan:
A succinct written summary of our key takeaways, priorities, and immediate next steps so you know exactly what to do next.
PEAK Growth Intensive
Understand what's been driving your marketing. Build what's next.
Investment: $3,600 | 6 Weeks | 1:1
Limited Spots Available
You’ve been investing time and money into marketing, but the results aren’t consistent enough to understand what’s actually driving them. You’ve tried different campaigns, channels, or agencies, and you’re tired of spending money without total confidence in where it’s going.
Over six weeks, we step back and look at the bigger picture. We’ll review your last 6–12 months of marketing, diagnose what worked, what failed and why, and use those insights to build a clear 6–12 month strategy for your business.
What’s Included & Deliverables:
6–12 Month Retrospective Performance Audit:
In-depth review of your historical marketing activity, ad performance, traffic, and conversion data to establish what’s actually driving revenue.
Full Channel & Funnel Analysis:
Comprehensive review across your positioning, content strategy, paid acquisition, and customer retention.
Customer & Audience Breakdown:
Deep-dive analysis into who is buying, who isn’t, and where your message is disconnecting.
Weekly 1:1 Strategy Sessions:
Six 60-minute weekly working sessions across the intensive to review findings, refine tactics, and build out your growth engine step by step.
Direct Async Support:
Access to me via WhatsApp (Mon–Fri) between sessions with a guaranteed 24-hour response time—so you never get stuck waiting on a critical marketing decision.
The PEAK 6-Month Growth Roadmap:
A custom, fully documented strategy outlining your core priorities, budget allocation recommendations, and channel focus for the next 6–12 months.
Execution & Priority Framework:
Clear step-by-step guidance on what to build first, what to optimise, and what to stop doing altogether.
PEAK Growth Partner
Have an experienced marketing advisor across the whole picture.
Investment: $2,000/month
Your marketing is happening, but the pieces don’t always connect. Your team or freelancers are busy executing, while you’re still the person trying to work out what matters, what to prioritise, and whether it’s all actually moving the business forward.
As your Growth Partner, I work alongside you and your execution team, bringing the strategic oversight that keeps your marketing connected to business goals. We review performance, plan upcoming campaigns, and make key growth decisions together.
What’s Included & Deliverables:
Phase 1: Onboarding Strategic Deep Dive
Before ongoing advisory begins, we establish your strategic baseline so every recommendation is built on data, not guesses.
Commercial & Positioning Audit:
A comprehensive review of your core offer, unit economics, past 6–12 months of performance metrics, and primary growth bottlenecks.
Full-Ecosystem Diagnostic:
Analysis of your current paid channels, organic content, email sequences, and customer drop-off points.
3–6 Month Strategic Baseline:
A clear, documented roadmap outlining immediate priorities, channel focus, and resource allocation for our initial work together.
Phase 2: Ongoing Strategic Partnership
Active, high-level steering to keep your marketing moving forward and aligned with business goals.
Weekly 1:1 Strategic Alignment:
High-focus working sessions to review performance, solve immediate bottlenecks, and refine active campaigns.
Monthly Planning & Direction:
Establishing campaign themes, promotional calendars, and strategic briefs for your internal team or execution specialists.
Cross-Channel Oversight:
Continuous review of your ad accounts, messaging, and funnel health to spot decay or expansion opportunities early.
Decision Support & Async Access:
Direct access via WhatsApp (Mon–Fri) to evaluate new ideas, offer changes, or creative assets before you launch.
Quarterly Strategic Reviews:
Periodic deep dives every 3–6 months to re-evaluate audience data, budget allocation, and overarching direction as the business scales.
Marketing Management
Need someone to take the marketing off your plate?
PEAK also works with selected clients in a hands-on marketing role, drawing on our experience across Meta Ads, social media and broader marketing strategy.
This can include ongoing social media management, Meta Ads management or marketing support on a contract or project basis. In most cases, management is available to existing PEAK clients where I’ve already developed an understanding of the business and its strategy.
Every management engagement begins with a strategic review of the business and its current marketing. This gives us the context to understand what you’re trying to achieve, what’s already working and where management can have the most impact, before we move into execution.
If you’re looking for hands-on support, get in touch for a free chat. We’ll look at where your marketing is now, what you need help with and whether PEAK is the right fit for the role.
TESTIMONIALS
Hear from my clients...
“Mia was very knowledgeable and provided clear, practical guidance on what works best. Her suggestions have made a real impact on my small business. Mia is professional, easy to work with, and consistently provides valuable feedback.”
“Mia did a fantastic job managing our ads and the results speak for themselves! Her expertise and knowledge was so helpful in providing us with results while also allowing me as a small business owner to trust her with the process and focus on other elements of my business.”
Ready to move your marketing forward?
You don't need to have everything figured out before you get started. If you know your marketing isn't where you want it to be, let's look at what's happening and work out where to go from here.
Fill out the form below and tell me a little about your business and what you need help with. I’ll be in touch to work out the best next step.
